Omaze Fundraising Platform

Omaze, a scalable fundraising platform, needed to improve revenue and user experience. The platform relied heavily on Shopify, which was costly and limiting customization. The checkout process was cumbersome, and there were opportunities to increase revenue through better product recommendations and cross-selling.

As part of a team effort, I contributed to implementing product cart functionality, building a recommendations engine, developing cross-sell features, optimizing the checkout process, and migrating core functionalities from Shopify to reduce costs and improve user experience.

Working collaboratively with the team, I implemented a product cart system, built a recommendations engine based on current product context and prior user activity, and developed cross-sell features into adjacent categories to increase average order value. I helped streamline the checkout process, reducing clicks by 40%, and contributed to migrating core functionalities from Shopify to a custom solution, cutting costs by 15% while improving user experience and customization capabilities.

This project showed how multiple small optimizations (checkout, recommendations, cross-selling) can compound into significant revenue impact. The 40% reduction in checkout clicks was particularly impactful for conversion rates.