Client Website Rebuilds
Overview
Overview
Comprehensive website rebuilds and eCommerce launches implementing modern best practices for conversion optimization. Features include reduced checkout clicks, personalized product suggestions, improved mobile flows, expanded payment options, performance optimization, and seamless eCommerce tool integration.
Project Details
Situation
Situation
Client websites needed modernization to improve performance, user experience, and sales. The existing sites were outdated and not optimized for current eCommerce best practices.
Task
Task
I was responsible for executing client website rebuilds and eCommerce site launches that would improve sales performance and user experience.
Action
Action
I executed comprehensive website rebuilds, implementing modern eCommerce best practices, optimizing for performance, and improving user experience. I reduced clicks to checkout, added personalized suggestions, improved mobile flows, and expanded payment options to remove conversion friction.
Takeaway
Takeaway
This project reinforced that website rebuilds can have significant business impact when done with a focus on conversion optimization and user experience. The 4% increase translated to substantial revenue growth.
Results & Impact
Results & Impact
Increased annual sales by 4% ($20M), demonstrating the impact of modern, optimized eCommerce platforms on business performance.
Key Outcomes
4% increase in annual sales ($20M)
Improved user experience with modern best practices
Reduced checkout clicks for better conversion
Personalized product suggestions
Improved mobile flows and responsiveness
Expanded payment options
Performance optimization and eCommerce tool integration
Project Info
Start
2020
End
2022
Duration
2 years, 1 month
Tech
6 used
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